[] [FORM OF INTERNET MARKETING SERVICE AGREEMENT Party A: FAWMazda FAW Mazda Motor Sales Co., Ltd. (“ Party B: BBII Beijing Bitauto Internet Information Company Limited (“ Party C: CIG Beijing C&I Advertising Company Limited (“ Agreement Party A, Party B and Party C hereby enter into the following agreement (“ ARTICLE 1 SCOPE OF INTERNET MARKETING SERVICES The Internet marketing] [List of Subsidiaries Subsidiaries: Jurisdiction of Incorporation Bitauto Hong Kong Limited Hong Kong Beijing Bitauto Internet Information Company Limited PRC Special Purpose Entities: Jurisdiction of Incorporation Beijing Bitauto Information Technology Company Limited PRC Beijing C&I Advertising Company Limited PRC Beijing Easy Auto Media Company Limited PRC Beijing Brainstorm Advertising Company Limited PRC Beijing New Line Advertising Company Limited PRC Beijing] [I, Bin Li, certify that: Form 20-F 1. I have reviewed this annual report on 2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect] [Certification by the Principal Financial Officer I, Xuan Zhang, certify that: Form 20-F 1. I have reviewed this annual report on 2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements] [Form 20-F (2) The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company. Chairman and Chief Executive Officer] [Certification by the Principal Financial Officer Form 20-F (2) The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company. Chief Financial Officer] [Han Kun Law Offices Bitauto Holdings Limited New Century Hotel Office Tower, 6/F No. 6 South Capital Stadium Road Beijing, 100044 The People’s Republic of China Ladies and Gentlemen: Form 20-F, We hereby consent to the use of our name under the captions “REGULATION” and “RISK FACTORS” included in the Sincerely yours,] [Consent of Independent Registered Public Accounting Firm (Form S-8 No. 333-171927) Form 20-F We consent to the incorporation by reference in the Registration Statement Beijing, People’s Republic of China May 10, 2011]