LONG [eLong,] 20-F: TABLE OFNTENTS Page PART I 5 Item1: Identity

Ticker: LONG, Company: eLong, Inc., Type: 20-F, Date: 2013-04-25, XBRL Interactive Financials
Original SEC Filing: Click here


Webplus: LONG/20130425/20-F_1/1/000.htm SEC Original: v340367_20f.htm
TABLE OFNTENTS Page PART I 5 Item1: Identity of Directors, Senior Management andvisers 5 Item2: Offer Statistics and Expected Timetable 5 Item3: Key Information 5 Item4: Information on thempany 23 Item4A: Unresolved Staffmments 35 Item5: Operating and Financial Review and Prospects 35 Item6: Directors, Senior Management and Employees




Webplus: LONG/20130425/20-F_1/2_EX-4.14/000.htm SEC Original: v340367_ex4-14.htm
Confidential AMENDMENT TO EMPLOYMENTREEMENTmpany Employee Employmentreement WHEREAS, eLong, (the WHEREAS, afternsultation, thempany and the Employee wish to further amend certain terms of the Employmentreement. Amendment NOW, THEREFORE, thempany and the Employee enter into this Amendment to Employmentreement (the Annex 2 1. Section 3(b)




Webplus: LONG/20130425/20-F_1/3_EX-4.28/000.htm SEC Original: v340367_ex4-28.htm
Executionpy Power of Attorney Chinampany I, Guangfu Cui, a citizen of the Peoples Republic of China ( Authorize the Authorized Party to have full rights and authority to represent me, in my name holder of 87.5% equity interest, according to law and thempanys articles oforporation, to exercise any andl shareholder rights,luding but not limited to:




Webplus: LONG/20130425/20-F_1/4_EX-4.29/000.htm SEC Original: v340367_ex4-29.htm
Executionpy Declaration and Undertaking To eLongNet Information Technology (Beijing) (WFOE) No. 10 Middle Jiuxianqiao Road, Chaoyang District, Beijing eLong, th 4 Declaration and Undertaking This Guangfu Cui (Party A) Residence: No.1, Xiang Hongqi Street, Haidian District, Beijing ID No.: Chunhua Huang (Spouse) (Party B) Residence: No.1, Xiang Hongqi Street, Haidian District, Beijing




Webplus: LONG/20130425/20-F_1/5_EX-4.30/000.htm SEC Original: v340367_ex4-30.htm
Executionpy Power of Attorney Chinampany I, Xie Zhen, a citizen of the Peoples Republic of China ( Authorize the Authorized Party to have full rights and authority to represent me, in my name holder of 12.5% equity interest, according to law and thempanys articles oforporation, to exercise any andl shareholder rights,luding but not limited to:




Webplus: LONG/20130425/20-F_1/6_EX-4.31/000.htm SEC Original: v340367_ex4-31.htm
Executionpy Declaration and Undertaking To eLongNet Information Technology (Beijing) (WFOE) No. 10 Middle Jiuxianqiao Road, Chaoyang District, Beijing eLong, th 4 Declaration and Undertaking This Zhen Xie (Party A) Residence: No. 68,urt 600, Yingkou Street, Yangpu District, Shanghai ID No.: Haiyan Shen (Spouse) (Party B) Residence: No. 68,urt 600, Yingkou Street, Yangpu District, Shanghai




Webplus: LONG/20130425/20-F_1/7_EX-4.32/000.htm SEC Original: v340367_ex4-32.htm
Executionpy Sixth Amended and Restated Loanreement The Sixth Amended and Restated Loanreement is executed on December 26, 2012 by the following parties: eLong, (hereinafter Party A) Legaldress:yman,yman Islands Guangfu Cui (hereinafter Party B) Residence: ID No.: Zhen Xie (hereinafter Party C) Residence: ID No.:




Webplus: LONG/20130425/20-F_1/8_EX-4.33/000.htm SEC Original: v340367_ex4-33.htm
Executionpy Equity Interests Pledgereement This Equity Interests Pledgereement (thereement) is entered into on they of December 26, 2012 by and between the following parties: Pledgee eLongNet Information Technology (Beijing)dress: 10 Jiuxianqiao Road, Chaoyang District, Beijing Legal Representative: Guangfu Cui Pledgor Guangfu Cuidress: No.1, Xiang Hongqi Street, Haidian District, Beijing




Webplus: LONG/20130425/20-F_1/9_EX-4.34/000.htm SEC Original: v340367_ex4-34.htm
Executionpy Sixth Amended and Restated Exclusive Purchase Rightreement Party A: eLong, Registereddress: Party B (collectively): Guangfu Cui ID No.:dress: Zhen Xiedress: ID No.: Party C: Beijing eLong Information Technology Registereddress: nd , Legal Representative: Party D: eLongNet Information Technology (Beijing)




Webplus: LONG/20130425/20-F_1/10_EX-4.35/000.htm SEC Original: v340367_ex4-35.htm
Executionpy Sixth Amended and Restated Business Operationsreement This Sixth Amended and Restated Business Operationsreement (thereement) is entered into on December 26, 2012 (the Effectivete) among the following parties: Party A:dress: Legal Representative: Party B: nddress: 2 Legal Representative: Party C:dress: ID No.: Party D:




Webplus: LONG/20130425/20-F_1/11_EX-4.36/000.htm SEC Original: v340367_ex4-36.htm
Executionpyoperationreement Thisoperationreement is entered into on December 26, 2012 in Beijing among the following parties: Party A: eLongNet Information Technology (Beijing)dress: No 10 Middle Jiuxianqiao Road, Beijing 100022 LegalRepresentative: Guangfu Cui Party B: Beijing eLong Information Technologydress: Xingke Plaza, Tower C, 2d Floor, No. 10 Middle Jiuxianqiao Road, Beijing




Webplus: LONG/20130425/20-F_1/12_EX-4.37/000.htm SEC Original: v340367_ex4-37.htm
Executionpy Amended and Restated Technical Servicesreement This Amended and Restated Technicalnsulting and Servicesreement (thereement) is entered into of December 26, 2012 in Beijing. Party A: eLongNet Information Technology (Beijing) Legaldress: 10 Jiuxianqiao Road, Chaoyang District, Beijing LegalRepresentative: CUI Guangfu Party B: Beijing eLong Information Technology




Webplus: LONG/20130425/20-F_1/13_EX-4.38/000.htm SEC Original: v340367_ex4-38.htm
Executionpy Amended and Restated Trademark Licensereement This Amended and Restated Trademark Licensereement (thereement) is entered into of December 26, 2012 in Beijing, China between the following parties. eLongNet Information Technology (Beijing) (the Licensor), Beijing eLong Information Technology (the Licensee), nd Each party will be referred to a Party and the parties the Parties.




Webplus: LONG/20130425/20-F_1/14_EX-4.39/000.htm SEC Original: v340367_ex4-39.htm
Executionpy Amended and Restated Domain Name Licensereement This Amended and Restated Domain Name Licensereement (thereement) is entered into of December 26, 2012 in Beijing between the parties listed below. Party A: Legaldress: 10 Jiuxianqiao Street, Chaoyang District Beijing Legal Representative: CUI Guangfu Party B: Legaldress:




Webplus: LONG/20130425/20-F_1/15_EX-4.40/000.htm SEC Original: v340367_ex4-40.htm
Executionpy Power of Attorney Chinampany I, Guangfu Cui, a citizen of the Peoples Republic of China ( Authorize the Authorized Party to have full rights and authority to represent me, in my name holder of 50.0% equity interest, according to the law and thempanys articles oforporation, to exercise any andl shareholder rights,luding but not limited




Webplus: LONG/20130425/20-F_1/16_EX-4.41/000.htm SEC Original: v340367_ex4-41.htm
Executionpy Declaration and Undertaking To eLongNet Information Technology (Beijing) (WFOE) No. 10 Middle Jiuxianqiao Road, Chaoyang District, Beijing eLong, th 4 Declaration and Undertaking This Guangfu Cui (Party A) Residence: No.1, XiangHongqi Street, Haidian District, Beijing ID No.: Chunhua Huang (Spouse) (Party B) Residence: No.1, XiangHongqi Street, Haidian District, Beijing




Webplus: LONG/20130425/20-F_1/17_EX-4.42/000.htm SEC Original: v340367_ex4-42.htm
Executionpy Sixth Amended and Restated Loanreement The Sixth Amended and Restated Loanreement is executed on December 26, 2012 by the following parties: eLong, (Party A) Legaldress:yman,yman Islands Guangfu Cui (Party B) Residence: ID No.: Each party hereto shall belled a Party and together the Parties




Webplus: LONG/20130425/20-F_1/18_EX-4.43/000.htm SEC Original: v340367_ex4-43.htm
Executionpy Equity Interests Pledgereement This Equity Interests Pledgereement (thereement) is entered into on they of December 26, 2012 by and between the following parties: Pledgee eLongNet Information Technology (Beijing)dress: 10 Jiuxianqiao Middle Road, Chaoyang District, Beijing Legal Representative: Guangfu Cui Pledgor Guangfu Cui




Webplus: LONG/20130425/20-F_1/19_EX-4.44/000.htm SEC Original: v340367_ex4-44.htm
Executionpy Sixth Amended and Restated Exclusive Purchase Rightreement Party A: eLong, Registereddress: Party B (collectively): Guangfu Cui ID No.:dress: Party C: Beijingiamedia Interactivevertising Registereddress: nd , Legal Representative: Party D: eLongNet Information Technology (Beijing) Registereddress: Legal Representative: Each party hereto shall be referred to a Party, andllectively the Parties.




Webplus: LONG/20130425/20-F_1/20_EX-4.45/000.htm SEC Original: v340367_ex4-45.htm
Executionpy Sixth Amended and Restated Business Operationsreement This Sixth Amended and Restated Business Operationsreement (thereement) is entered into on December 26, 2012 (the Effectivete) among the following parties: Party A:dress: Legal Representative: Party B:dress: nd Legal Representative: Party C:dress: ID No.: WHEREAS: (1)




Webplus: LONG/20130425/20-F_1/21_EX-4.46/000.htm SEC Original: v340367_ex4-46.htm
Executionpy Amended and Restated Trademark Licensereement This Amended and Restated Trademark Licensereement (thereement) is entered into of December 26, 2012 in Beijing, China between the following parties. eLongNet Information Technology (Beijing) (Licensor), Beijingiamedia Interactivevertising (Licensee), Each party will be referred to a Party and the parties the Parties.




Webplus: LONG/20130425/20-F_1/22_EX-4.47/000.htm SEC Original: v340367_ex4-47.htm
Executionpy Amended and Restatedvertising Technicalnsulting and Servicesreement This Amended and Restatedvertising Technicalnsulting and Servicesreement (thereement) is entered into of December 26, 2012 by the parties listed below in Beijing: Party A: Legaldress: 10 Jiuxianqiao Road, Chaoyang District, Beijing LegalRepresentative: CUI Guangfu




Webplus: LONG/20130425/20-F_1/23_EX-8.1/000.htm SEC Original: v340367_ex8-1.htm
Subsidiaries eLongNet Information Technology (Beijing) ampany eLong Information Technology (Hefei) ampanynsolidated Affiliated Entities , ampany. Beijing eLong Information Technology , ampany. Beijing eLong Air Services ., ampany. Beijing eLong International Travel




Webplus: LONG/20130425/20-F_1/24_EX-12.1/000.htm SEC Original: v340367_ex12-1.htm
I, Guangfu Cui, certify that: 1. I have reviewed this annual report on Form 20-F of eLong,; 2. Based on my knowledge, this report does notntain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements




Webplus: LONG/20130425/20-F_1/25_EX-12.2/000.htm SEC Original: v340367_ex12-2.htm
I, Mike Doyle, certify that: 1. I have reviewed this annual report on Form 20-F of eLong,; 2. Based on my knowledge, this report does notntain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements




Webplus: LONG/20130425/20-F_1/26_EX-13.1/000.htm SEC Original: v340367_ex13-1.htm
eLong,mpany Report (1) (2) The informationntained in the Report fairly presents, inl material respects, the financialndition of thempany of December31, 2012 and results of operations of thempany for the year ended December31, 2012. Guangfu Cui Chief Executive Officer April 25, 2013 v340367_ex13-1.htm 26




Webplus: LONG/20130425/20-F_1/27_EX-13.2/000.htm SEC Original: v340367_ex13-2.htm
eLong, Certification of Principal Financial Officermpany Report (1) (2) The informationntained in the Report fairly presents, inl material respects, the financialndition of thempany of December31, 2012 and results of operations of thempany for the year ended December31, 2012. Mike Doyle Chief Financial Officer




Webplus: LONG/20130425/20-F_1/28_EX-15.1/000.htm SEC Original: v340367_ex15-1.htm
Consent of Independent Registered Public Accounting Firm Wensent to theorporation by reference in the following Registration Statements: (1) Registration Statement (Form S-8 No. 333-126381) pertaining to the eLong, Stock Option Planted April 18, 2001 and the eLong, Stock and Annualentive Planted July 23, 2004;




Webplus: LONG/20130425/20-F_1/29_EX-15.2/000.htm SEC Original: v340367_ex15-2.htm
Consent ofHui Lawyers [Letterhead ofHui Lawyers] April 25, 2013 eLong, Block B, Xingke Plaza Building 10 Middle Jiuxianqiao Road Chaoyang District, Beijing 100015 Peoples Republic of China Dear Sirs: Yours faithfully, v340367_ex15-2.htm 29 EX-15.2



Company Information:

Ticker: LONG, Company: eLong, Inc., Type: 20-F, Date: 2013-04-25, XBRL Interactive FinancialsCIK: 0001290903, Location: F4, SIC: 4700, SIC Desc: TRANSPORTATION SERVICES
Business Phone & Address:
10 JIU XIANQIAO MIDDLE ROAD,, XINGKE PLAZA BUILDING B 3TH FL, CHAOYANG
BEIJING 100016

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