[SearchMedia Announces New Chief Operating Officer for]

[SearchMedia Reports Unaudited Financial Results for the First Six Months of 2012 Shanghai, China, August 20, 2012 — SearchMedia Holdings Limited (“SearchMedia”) (NYSE MKT: IDI, IDI.WS), one of China’s leading nationwide multi-platform media companies, today reported unaudited financial results for the six months ended June 30, 2012 Financial Highlights for the Six Months ended June 30, 2012 • Revenue decreased] [SearchMedia Announces New Luxury Mall LCD Advertising Joint Venture; Completion of New $6.1 Million Common Share Investment Shanghai, China, August 20, 2012 — SearchMedia Holdings Limited (“SearchMedia” or the “Company”) (NYSE MKT: IDI, IDI.WS), one of China’s leading nationwide multi-platform media companies, today announced that it will establish a joint venture in Shanghai for a new major luxury mall concession] [Also on February 17, 2012, the Company entered into certain convertible promissory notes (the “Convertible Promissory Notes”) with four investors separately. In connection with the Convertible Promissory Notes, the Company agreed to issue 3,148,833 Shares (“Conversion Shares”) upon the conversion of Convertible Promissory Notes at conversion price of $1.00 including 148,833 Shares in accrued interest through August 17, 2012. Simultaneous]

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