[EXCEED SCHEDULES 2010 SECOND QUARTER RESULTS RELEASE ON MONDAY 23 AUGUST, 2010 Earnings Conference Call to be Held on Tuesday, August 24, 2010 at 5:00 am (US Pacific) / 8:00 am (US Eastern) / 8:00 pm (Beijing) Fujian, China http://www.ir.xdlong.cn The earnings press release will be available on the investor relations page of the Exceed website at Following the earnings] [Commission File No. 001-33799 EXCEED COMPANY LTD. Suite 8, 20/F, One International Finance Centre 1 Harbour View Street, Central, Hong Kong. T: +852 3669 8105 x ¨ Form 20-F ¨ ¨ ¨ x Yes 82- Exceed Company Ltd. Dated: August 9, 2010]

[Exceed Company Ltd. Names Miko Bai Wei-Fan and Yumi Bai Wei-Ling of By2 as Official Product Spokespersons and Ambassadors of the Xidelong Brand BEIJING, CHINA – July 26, 2010 – Exceed Company Ltd. ("Exceed" or “the Company") (NASDAQ: EDS), one of the leading domestic sports and leisurewear brands in China, announced today that it has engaged Singaporean twin sisters Miko] [Commission File No. 001-33799 EXCEED COMPANY LTD. Suite 8, 20/F, One International Finance Centre 1 Harbour View Street, Central, Hong Kong. T: +852 3669 8105 x ¨ Form 20-F ¨ x Yes 82- Exceed Company Ltd. Dated: July 26, 2010]

[Exceed Company Ltd. Approves all Proposals at 2010 Annual General Meeting BEIJING, CHINA – July 1, 2010 – Exceed Company Ltd. ("Exceed" or “the Company") (NASDAQ: EDS), one of the leading domestic sports and leisurewear brands in China, today announced that its Annual General Meeting of Shareholders (the "AGM") was held as planned on June 30, 2010, at which the] [Exceed Company Ltd.]

[Exceed Company Ltd. Securities Upgraded to Nasdaq Global Market Shuipan Lin, Exceed's founder, Chairman and CEO, commented, “We are pleased that the Nasdaq has approved our application to upgrade to the Nasdaq Global Market. We believe that this transfer, in combination with our dedicated investor relations efforts, will help to broaden the reach and deepen the appreciation for our shares]

[Commission File No. 001-33799 EXCEED COMPANY LTD. Suite 8, 20/F, One International Finance Centre 1 Harbour View Street, Central, Hong Kong. T: +852 3669 8105 x o Form 20-F o x Yes ­ 82- Exceed Company Ltd. Announces Appointment of Taylor Rafferty, LLC as Investor Relations Consultant BEIJING, CHINA – June 25, 2010 – Exceed Company Ltd. ("Exceed" or “the]