[EXCEED COMPANY LTD. APPROVES ALL PROPOSALS AT 2011 ANNUAL GENERAL MEETING Fujian, China (1) To adopt the annual report and audited financial statements for the year ended December 31, 2010; and (2) To ratify the selection of Crowe Horwath as the Company's independent registered accountant. About Exceed Company Ltd. Exceed Company Ltd. designs, develops and engages in wholesale of footwear,] [Commission File No. 001-33799 EXCEED COMPANY LTD. Suite 8, 20/F, One International Finance Centre 1 Harbour View Street, Central, Hong Kong. T: +852 3669 8105 x o Form 20-F o x Yes Exceed Company Ltd.]

[EXCEED COMPANY LTD. TO HOLD ITS ANNUAL GENERAL MEETING ON JUNE 21, 2011 Fujian, China www.exceedsports.cn About Exceed Company Ltd. Exceed Company Ltd. designs, develops and engages in wholesale of footwear, apparel and accessories under its own brand, XIDELONG, in China. Since it began operations in 2002, Exceed has targeted its growth on the consumer markets in the second and] [EXCEED COMPANY LTD. NOTICE OF ANNUAL GENERAL MEETING June 21, 2011 Time: 10 a.m. (Beijing Time) Place: Macro Polo Hotel Jinjiang, Sunshine East Street, Qing Yang Town, Jinjiang, Fujian, China Matters to be voted on: 1. 2. Ratification of the selection of independent registered public accounting firm; and 3. To transact such other business as may properly come before the] [EXCEED COMPANY LTD. Annual General Meeting June 21, 2011 Agenda 1. Call to Order 2. 3. Ratification of selection of independent registered public accounting firm (vote by shareholders) 4. Questions from Members 5. Adjournment PROPOSAL NUMBER ONE ADOPTION OF THE COMPANY’S AUDITED FINANCIAL STATEMENTS FOR THE FISCAL YEAR 2010 AND INCLUSION THEREOF IN THE ANNUAL REPORT COMMISSION Vote Required and] [Commission File No. 001-33799 EXCEED COMPANY LTD. Suite 8, 20/F, One International Finance Centre 1 Harbour View Street, Central, Hong Kong. T: +852 3669 8105 x ¨ Form 20-F ¨ ¨ x Yes Exceed Company Ltd. (the “Company”) is furnishing under cover of Form 6-K an announcement dated May 31, 2011, which announces its annual general meeting of the shareholders.]

[EXCEED COMPANY LTD. 2011 FIRST QUARTER FINANCIAL RESULTS Revenue up 31.9% year-over-year to RMB751.4 million, exceeding guidance Net profit up 43.0% year-over-year to RMB110.9 million Fujian, China, May 16, 2011 - Exceed Company Ltd. (NASDAQ: EDS) (“Exceed” or “the Company”), the owner and operator of “Xidelong” brand - one of the leading domestic sportswear brands in China, today released its] [EXPLANATORY NOTE Exceed Company Ltd.]