[QuickLinks -- Click here to rapidly navigate through this document Execution Version AMENDED AND RESTATED ROLLOVER AND SUPPORT AGREEMENT This AMENDED AND RESTATED ROLLOVER AND SUPPORT AGREEMENT (this " Agreement ") is entered into as of December 31, 2015 by and among Orient TM Parent Limited, an exempted company with limited liability incorporated under the laws of the Cayman Islands] [QuickLinks -- Click here to rapidly navigate through this document Restructuring Framework Agreement January 4, 2016 1 Restructuring Framework Agreement The Restructuring Framework Agreement (hereinafter, this " Agreement ") is signed by the following parties on January 4, 2016 in Shanghai, People's Republic of China (hereinafter, " PRC "). (1) Wang Haibing , Chinese citizen, ID number: 342623198009143416 (hereinafter, "] [QuickLinks -- Click here to rapidly navigate through this document Joint Filing Agreement [Remainder of Page Intentionally Left Blank] 1 Benson Haibing Wang Joy Union Holdings Limited Roc Yunpeng Cheng Charming China Limited] [Taomee Holdings Limited (Name of Issuer) Ordinary Shares** (Title of Class of Securities) G8673T 108*** (CUSIP Number) Benson Haibing Wang c/o Taomee Holdings Limited 16/F, Building No. A-2, No. 1528 Gumei Road Xuhui District Shanghai 200233 People's Republic of China +86 21 3367 4012 Roc Yunpeng Cheng c/o Taomee Holdings Limited 16/F, Building No. A-2, No. 1528 Gumei Road Xuhui]