[] [20th Floor, Tower B, Zhonghui Plaza 11 Dongzhimen South Road, Dongcheng District Beijing 100007 The People’s Republic of China 23 June 2015 Dear Sirs JUMEI INTERNATIONAL HOLDING LIMITED (the "Company") Registration Statement Shares Plan As Cayman Islands counsel to the Company, we have examined the corporate authorisations of the Company in connection with the Plan and the issue of the] [CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM We hereby consent to the incorporation by reference in this Registration Statement on Form S-8 of our report PricewaterhouseCoopers Zhong Tian LLP Beijing, the People’s Republic of China June 23, 2015]