[] [Equity Pledge Agreement Equity Pledge Agreement Agreement PRC This Party A: TIANJIN VENUS TECHNOLOGY CO., LTD. Pledgee Party B LEO OU CHEN Pledgor Party C: TIANJIN YINGXUN TECHNOLOGY CO., LTD. Party Parties In this Agreement, each of the Pledgee, the Pledgor and Party C shall be referred to individually as a “ Whereas: 1. 2. The Pledgee is a wholly] [Equity Pledge Agreement Equity Pledge Agreement Agreement PRC This Party A: TIANJIN VENUS TECHNOLOGY CO., LTD. Pledgee Party B YUSEN DAI Pledgor Party C: TIANJIN YINGXUN TECHNOLOGY CO., LTD. Party Parties In this Agreement, each of the Pledgee, the Pledgor and Party C shall be referred to individually as a “ Whereas: 1. 2. The Pledgee is a wholly foreign-owned] [LEO OU CHEN and YUSEN DAI and TIANJIN VENUS TECHNOLOGY CO., LTD. and TIANJIN YINGXUN TECHNOLOGY CO., LTD. EXCLUSIVE OPTION AGREEMENT FOR TIANJIN YINGXUN TECHNOLOGY CO., LTD. August 20, 2014 EXCLUSIVE OPTION AGREEMENT Exclusive Option Agreement Agreement This 1. Schedule I Each of the Shareholders Listed in LEO OU CHEN (1) YUSEN DAI (2) Existing Shareholders (collectively, the “ 2.] [LEO OU CHEN and YUSEN DAI and TIANJIN VENUS TECHNOLOGY CO., LTD. and TIANJIN YINGXUN TECHNOLOGY CO., LTD. SHAREHOLDERS’ VOTING RIGHTS AGREEMENT FOR TIANJIN YINGXUN TECHNOLOGY CO., LTD. August 20, 2014 SHAREHOLDERS’ VOTING RIGHTS AGREEMENT Shareholders’ Voting Rights Agreement Agreement This 1. Schedule I Each of the Shareholders Listed in (1) LEO OU CHEN (2) YUSEN DAI Existing Shareholders (collectively,] [TIANJIN VENUS TECHNOLOGY CO., LTD. and TIANJIN YINGXUN TECHNOLOGY CO., LTD. EXCLUSIVE CONSULTING AND SERVICES AGREEMENT August 20, 2014 EXCLUSIVE CONSULTING AND SERVICES AGREEMENT Exclusive Consulting and Services Agreement Agreement PRC This (1) Tianjin Venus Technology Co., Ltd., Party A (2) Tianjin Yingxun Technology Co., Ltd. Party B Party Parties (each a “ WHEREAS 1. The main business of Party] [POWER OF ATTORNEY Power of Attorney Proxy This Power of Attorney (the “ Company I, LEO OU CHEN, hereby grant to the Proxy a general proxy authorizing the Proxy to exercise, as my proxy and on my behalf, the following rights enjoyed by myself in my capacity as a shareholder of Tianjin Yingxun Technology Co., Ltd. (the “ (1) to] [List of Principal Subsidiaries and Consolidated Variable Interest Entities Subsidiaries Jurisdiction of Organization Jumei Hongkong Limited Hong Kong Jumei Hongkong Holding Limited Hong Kong Shanghai Jumeiyoupin Technology Co., Ltd. PRC Chengdu Jumeiyoupin Science and Technology Co., Ltd. PRC Tianjin Cyril Information Technology Co., Ltd. PRC Tianjin Qianmei International Trading Co., Ltd. PRC Beijing Silvia Technology Service Co., Ltd. PRC Tianjin] [I, Leo Ou Chen, certify that: 1. I have reviewed this annual report on Form 20-F of Jumei International Holding Limited; 2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements] [I, Mona Meng Gao, certify that: 1. I have reviewed this annual report on Form 20-F of Jumei International Holding Limited; 2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements] [I, Yunsheng Zheng, certify that: 1. I have reviewed this annual report on Form 20-F of Jumei International Holding Limited; 2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were] [Certification by the Chief Executive Officer (1) (2) The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company. April 29, 2015 Leo Ou Chen Chief Executive Officer] [Certification by the Co-Chief Financial Officer (1) (2) The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company. April 29, 2015 Mona Meng Gao Co-Chief Financial Officer] [Certification by the Co-Chief Financial Officer (1) (2) The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company. April 29, 2015 Yunsheng Zheng Co-Chief Financial Officer] [Consent of Independent Registered Public Accounting Firm We hereby consent to the incorporation by reference in the Registration Statement on Form S-8 (No.: 333-197313) of Jumei International Holding Limited of our report dated April 29, 2015 relating to the consolidated financial statements, which appears in this Form 20-F. PricewaterhouseCoopers Zhong Tian LLP Beijing, the People’s Republic of China April 29,] [[Fangda Partners Letterhead] April 29, 2015 Jumei International Holding Limited 20th Floor, Tower B, Zhonghui Plaza Dear Sir/Madam: Annual Report SEC We hereby consent to the reference of our name under the heading "Item 3. Key Information—D. Risk Factors—Risks Related to Our Corporate Structure," “Item 4. Information on the Company—C. Organizational Structure” and “Item 10. Additional Information—E. Taxation—People's Republic of] [[Maples and Calder Letterhead] Jumei International Holding Limited 20th Floor, Tower B, Zhonghui Plaza 11 Dongzhimen South Road Dongcheng District Beijing 100007 People’s Republic of China 29 April 2015 Dear Sir Re: Jumei International Holding Limited Company SEC Annual Report We have acted as legal advisers as to the laws of the Cayman Islands to Jumei International Holding Limited, an]