[Mecox Lane Limited Announces F irst Quarter 201 2 Results Gross Profit Margin Increased 2.1 % Year O ver Year SHANGHAI, May 15, 2012 — Mecox Lane Limited (“Mecox Lane” or the “Company”) (NASDAQ: MCOX), which operates one of China’s leading online platforms for apparel and accessories, today announced its unaudited financial results for the f irst quarter ended March] [MECOX LANE LIMITED 22nd Floor, Gems Tower, Building 20 No. 487, Tianlin Road Shanghai 200233 People’s Republic of China (86-21) 6495 0500 Form 20-F x Form 40-F o o o Yes o No x 82- N/A MECOX LANE LIMITED]