[EXCEED COMPANY LTD. APPOINTS NEW CHIEF FINANCIAL OFFICER Fujian, China Ms. Tai has over seven years of experience in finance, accounting and auditing roles including four years at Ernst & Young. Ms. Tai joined Exceed in February 2008 and, prior to her appointment as Chief Financial Officer, most recently served as Vice President of Finance and Company Secretary. Ms. Tai] [Commission File No. 001-33799 EXCEED COMPANY LTD. Suite 8, 20/F, One International Finance Centre 1 Harbour View Street, Central, Hong Kong. T: +852 3669 8105 x ¨ Form 20-F ¨ x Yes 82- Exceed Company Ltd. Dated: August 24, 2011]