[EXCEED COMPANY LIMITED FOURTH QUARTER AND FULL YEAR 2010 FINANCIAL RESULTS Revenue up 29.9% year-over-year to RMB2,698.9 million, exceeding guidance Net profit up 41.8% year-over-year to RMB351.6 million Fujian, China, April 5, 2011 – Exceed Company Ltd. (NASDAQ: EDS) (“Exceed” or “the Company”), the owner and operator of “Xidelong” brand – one of the leading domestic sportswear brands in China,] [Commission File No. 001-33799 EXCEED COMPANY LTD. Suite 8, 20/F, One International Finance Centre 1 Harbour View Street, Central, Hong Kong. T: +852 3669 8105 x ¨ Form 20-F ¨ x Yes 82- EXPLANATORY NOTE Exceed Company Ltd.]