[SHARE PURCHASE AGREEMENT, DATED AS OF FEBRUARY 28, 2011, AMONG SINA EXECUTION COPY SHARE PURCHASE AGREEMENT among THE SELLERS and SINA CORPORATION Dated as of February 28, 2011 TABLE OF CONTENTS Page ARTICLE I DEFINITIONS SECTION 1.01. Certain Defined Terms 1 SECTION 1.02. Definitions 6 SECTION 1.03. Interpretation and Rules of Construction 7 ARTICLE II PURCHASE AND SALE SECTION 2.01.] [OPTION AGREEMENT, DATED AS OF FEBRUARY 28, 2011, AMONG SINA EXECUTION COPY February 28, 2011 th Sina Corporation Option Letter Agreement Dear Sirs: SPA SPA Sina Reference is made to the Share Purchase Agreement (the “ The Option Grantors Option Ordinary Shares Option Shares provided however 1. Escrow Agent Escrow Agreement 2. As of the Closing, the Grantors shall have] [MEMORANDUM OF UNDERSTANDING, DATED AS OF FEBRUARY 28, 2011, EXECUTION COPY February 28, 2011 MEMORANDUM OF UNDERSTANDING Agreement Mecox Sina Parties This Memorandum of Understanding (as the same may be amended, modified or restated from time to time, this “ Sellers Share Purchase Agreement WHEREAS, Maxpro Holdings Limited, Ever Keen Holdings Limited (together, the “ WHEREAS, the Parties recognize the] [ASSIGNMENT AND JOINDER, DATED AS OF MARCH 25, 2011, AMONG SINA, EXECUTION COPY ASSIGNMENT AND JOINDER Agreement Effective Date Purchaser Maxpro Ever Keen Sellers This Assignment and Joinder (this “ R E C I T A L S Share Purchase Agreement Ordinary Shares Sale Shares Company A. WHEREAS, the Purchaser and the Sellers have entered into a Share Purchase Agreement] [LOCK-UP AGREEMENT, DATED AS OF FEBRUARY 28, 2011, EXECUTED BY SINA IN EXECUTION COPY Lock-Up Agreement February 28, 2011 UBS AG Credit Suisse Securities (USA) LLC As Representatives of the several Ladies and Gentlemen: Share Purchase Agreement Ordinary Shares Company Option This Lock-Up Agreement is being delivered to you in connection with the share purchase agreement (the “ Lock-Up Period] [LOCK-UP AGREEMENT, DATED AS OF FEBRUARY 28, 2011, EXECUTED BY SINA IN FAVOR OF THE COMPANY EXECUTION COPY Lock-Up Agreement February 28, 2011 nd Mecox Lane Limited Ladies and Gentlemen: Share Purchase Agreement Sina Maxpro Ever Keen Sellers Company Parties Ordinary Shares ADSs Sale Shares This Lock-Up Agreement is being delivered to you in connection with the share purchase agreement] [ESCROW AGREEMENT, DATED AS OF MARCH 21, 2011, AMONG SINA, MAXPRO, ESCROW AGREEMENT WHEREAS, WHEREAS NOW THEREFORE 1. Appointment The Parties hereby appoint the Escrow Agent as their escrow agent for the purposes set forth herein, and the Escrow Agent hereby accepts such appointment under the terms and conditions set forth herein. 2. Escrow Fund; Escrow Account 2.1 2.2 The] [ESCROW AGREEMENT, DATED AS OF MARCH 21, 2011, AMONG SINA, MAXPRO, ESCROW AGREEMENT WHEREAS, WHEREAS NOW THEREFORE 1. Appointment The Parties hereby appoint the Escrow Agent as their escrow agent for the purposes set forth herein, and the Escrow Agent hereby accepts such appointment under the terms and conditions set forth herein. 2. Escrow Account 2.1 The Escrow Agent shall] [Page 2 of 10 SCHEDULE 13D CUSIP No. C5953U 102 Page 3 of 10 Pages 1 NAME OF REPORTING PERSONS 2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (SEE INSTRUCTIONS) o (a) o (b)]