SINA [SINA] 6-K: SINA Reports Third Quarter 2010 Financial Results SHANGHAI,
[SINA Reports Third Quarter 2010 Financial Results SHANGHAI, ChinaNovember 16, 2010 Starting in the fourth quarter of 2009, in addition to the disclosure of GAAP results below, SINAs historical revenues and certain non-GAAP measures (namely, gross profit, operating expenses, income from operations and advertising gross margin) have been revised to exclude results from China Online Housing Technology Corporation (COHT), adjusted] [FORM 6-K SINA Corporation 37F, Jin Mao Tower þ o Form 20-F o o TABLE OF CONTENTS Press Release regarding Results of Operations and Financial Condition for the Third Quarter Ended September 30, 2010, issued by SINA Corporation on November 16, 2010 EX-99.1 SINA CORPORATION Herman Yu Chief Financial Officer 6-K 1 f57440e6vk.htm FORM 6-K]