[EXCEED COMPANY LTD. 2010 SECOND QUARTER FINANCIAL RESULTS Fujian, China, August 23, 2010 - Exceed Company Ltd. (NASDAQ: EDS) (“Exceed” or “the Company”), the owner and operator of “Xidelong” brand - one of the leading domestic sportswear brands in China, today released its unaudited financial results for the second quarter ended June 30, 2010. Financial Highlights – Second quarter ended] [Commission File No. 001-33799 EXCEED COMPANY LTD. Suite 8, 20/F, One International Finance Centre 1 Harbour View Street, Central, Hong Kong. T: +852 3669 8105 x ¨ Form 20-F ¨ ¨ ¨ x Yes 82- EXPLANATORY NOTE On August 23 , 2010, we issued a press release announcing the unaudited consolidated financial results for the second quarter Exceed Company Ltd.]