[TABLE OF CONTENTS Page] [Cooperation Agreement This agreement is made between Beijing eLong International Travel Co., Ltd., whose registered office is at 10 Jiuxianqiao Road, Chaoyang District, Beijing, China (“Party A”), and eLongNet Information Technology (Beijing) Co., Ltd., whose registered office is at 10 Jiuxianqiao Road, Chaoyang District, Beijing, China (“Party B”). Party A and Party B through friendly negotiations hereby agree to and] [Software Development Agreement This agreement is entered into in Beijing as of January 1, 2009 between the following two parties: Party A: Beijing eLong Air Services Co., Ltd. Address: 10 Jiuxianqiao Road, Chaoyang District, Beijing Party B: eLongNet Information Technologies (Beijing) Co., Ltd. Address: 10 Jiuxianqiao Road, Chaoyang District, Beijing WHEREAS, 1. Party A is an enterprise registered under the] [Subsidiaries. • eLongNet Information Technology (Beijing) Co., Ltd., a PRC company. • Bravado Investments Limited, a British Virgin Islands company. • Shanghai Xinwang Computer Technology Co., Ltd., a PRC company. Variable Interest Entities: • Beijing eLong Information Technology Co., Ltd., a PRC company. • Beijing eLong Air Services Co., Ltd., a PRC company. • Beijing eLong International Travel Co., Ltd.,] [I, Guangfu Cui, certify that: 1. I have reviewed this annual report on Form 20-F of eLong, Inc.; 2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not] [I, Mike Doyle, certify that: 1. I have reviewed this annual report on Form 20-F of eLong, Inc.; 2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not] [eLong, Inc. CERTIFICATION Company Report (1) (2) The information contained in the Report fairly presents, in all material respects, the financial condition of the Company as of December 31, 2009 and results of operations of the Company for the year ended December 31, 2009. Guangfu Cui Chief Executive Officer May 11, 2010] [CERTIFICATION Company Report (1) (2) The information contained in the Report fairly presents, in all material respects, the financial condition of the Company as of December 31, 2009 and results of operations of the Company for the year ended December 31, 2009. Mike Doyle Chief Financial Officer May 11, 2010] [Consent of Independent Registered Public Accounting Firm We consent to the incorporation by reference in the Registration Statement (Form S-8 No. 333-126381) pertaining to eLong, Inc. Stock Option Plan dated April 18, 2001 and eLong, Inc. Stock and Annual Incentive Plan dated July 23, 2004 of our reports dated May 11, 2010, with respect to the consolidated financial statements of] [Consent of Independent Registered Public Accounting Firm The Board of Directors of eLong, Inc.: We consent to the incorporation by reference in the registration statement (No. 333-126381) on Form S-8 of eLong, Inc. of our report dated June 24, 2008, with respect to the consolidated statements of operations, shareholders’ equity and comprehensive income (loss), and cash flows of eLong, Inc.] [Letter from KPMG May 11, 2010 Ladies and Gentlemen: We were previously principal accountants for eLong, Inc. and, under the date of June 24, 2008, we reported on the consolidated financial statements of eLong, Inc as of and for the years ended December 31, 2006 and 2007, and the effectiveness of internal control over financial reporting as of December 31,] [Consent of TransAsia Lawyers [TransAsia’s Letterhead] May 11, 2010 eLong, Inc. Dear Sirs: Yours faithfully,]