0001396016 – Page 15 – China Stock Advice

EDS [Exceed Co] 6-K: (Original Filing)

[EXCEED COMPANY LIMITED FOURTH QUARTER AND FULL YEAR 2010 FINANCIAL RESULTS Revenue up 29.9% year-over-year to RMB2,698.9 million, exceeding guidance Net profit up 41.8% year-over-year to RMB351.6 million Fujian, China, April 5, 2011 – Exceed Company Ltd. (NASDAQ: EDS) (“Exceed” or “the Company”), the owner and operator of “Xidelong” brand – one of the leading domestic sportswear brands in China,] [Commission File No. 001-33799 EXCEED COMPANY LTD. Suite 8, 20/F, One International Finance Centre 1 Harbour View Street, Central, Hong Kong. T: +852 3669 8105 x ¨ Form 20-F ¨ x Yes 82- EXPLANATORY NOTE Exceed Company Ltd.]

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EDS [Exceed Co] 6-K: EXCEED COMPANY LIMITED FOURTH QUARTER AND FULL YEAR

[EXCEED COMPANY LIMITED FOURTH QUARTER AND FULL YEAR 2010 FINANCIAL RESULTS Revenue up 29.9% year-over-year to RMB2,698.9 million, exceeding guidance Net profit up 41.8% year-over-year to RMB351.6 million Fujian, China, April 5, 2011 – Exceed Company Ltd. (NASDAQ: EDS) (“Exceed” or “the Company”), the owner and operator of “Xidelong” brand – one of the leading domestic sportswear brands in China,] [Commission File No. 001-33799 EXCEED COMPANY LTD. Suite 8, 20/F, One International Finance Centre 1 Harbour View Street, Central, Hong Kong. T: +852 3669 8105 x ¨ Form 20-F ¨ x Yes 82- EXPLANATORY NOTE Exceed Company Ltd.]

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EDS [Exceed Co] 20-F: (Original Filing)

[FORM 20-F (Mark One) o OR þ For the fiscal year ended December 31, 2010 OR o For the transition period from ___________________ to ___________________ . OR o Date of event requiring this shell company report . EXCEED COMPANY LTD. N/A British Virgin Islands (Jurisdiction of incorporation or organization) Suite 8, 20/F, One International Finance Centre 1 Harbour View Street,] [EX-2.1 22 v217379_ex2-1.htm] [Name of Subsidiary Jurisdiction of Incorporation Beneficial Ownership Windrace International Company Limited Cayman Islands 100 % Windrace Investment Holding Limited British Virgin Islands 100 % Exceed Brand Management (BVI) Co. Ltd. British Virgin Islands 50 % Hei Dai Lung Group Company Limited Hong Kong 100 % Fujian Xidelong Sports Goods Co., Ltd. People’s Republic of China 100 % Xidelong (China)] [Section 302 of the Sarbanes-Oxley Act I, Lin Shuipan, the Chairman and Chief Executive Officer of Exceed Company Ltd. (the “Company”), certify that: 1. I have reviewed this annual report on Form 20-F of the Company; 2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact] [Section 302 of the Sarbanes-Oxley Act I, Wong Chi Keung, the Chief Financial Officer of Exceed Company Ltd. (the “Company”), certify that: 1. I have reviewed this annual report on Form 20-F of the Company; 2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary] [906 Certification April 5, 2011 1. the Report fully complies with the requirements of Section 13(a) or 15(d) of the Exchange Act; and 2. the information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of Exceed Company Ltd. Lin Shuipan Chairman and Chief Executive Officer Wong Chi Keung Chief Financial Officer] [CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM We consent to the incorporation by reference in Registration Statement No. 333- 171280 on Form S-8 of Exceed Company Ltd. of our reports dated April 5, 2011 relating to the financial statements and effectiveness of internal control over financial reporting, appearing in this Annual Report on Form 20-F. Sherman Oaks, California April 5,]

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EDS [Exceed Co] 20-F: FORM 20-F (Mark One) o OR þ For

[FORM 20-F (Mark One) o OR þ For the fiscal year ended December 31, 2010 OR o For the transition period from ___________________ to ___________________ . OR o Date of event requiring this shell company report . EXCEED COMPANY LTD. N/A British Virgin Islands (Jurisdiction of incorporation or organization) Suite 8, 20/F, One International Finance Centre 1 Harbour View Street,] [EX-2.1 22 v217379_ex2-1.htm] [Name of Subsidiary Jurisdiction of Incorporation Beneficial Ownership Windrace International Company Limited Cayman Islands 100 % Windrace Investment Holding Limited British Virgin Islands 100 % Exceed Brand Management (BVI) Co. Ltd. British Virgin Islands 50 % Hei Dai Lung Group Company Limited Hong Kong 100 % Fujian Xidelong Sports Goods Co., Ltd. People’s Republic of China 100 % Xidelong (China)] [Section 302 of the Sarbanes-Oxley Act I, Lin Shuipan, the Chairman and Chief Executive Officer of Exceed Company Ltd. (the “Company”), certify that: 1. I have reviewed this annual report on Form 20-F of the Company; 2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact] [Section 302 of the Sarbanes-Oxley Act I, Wong Chi Keung, the Chief Financial Officer of Exceed Company Ltd. (the “Company”), certify that: 1. I have reviewed this annual report on Form 20-F of the Company; 2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary] [906 Certification April 5, 2011 1. the Report fully complies with the requirements of Section 13(a) or 15(d) of the Exchange Act; and 2. the information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of Exceed Company Ltd. Lin Shuipan Chairman and Chief Executive Officer Wong Chi Keung Chief Financial Officer] [CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM We consent to the incorporation by reference in Registration Statement No. 333- 171280 on Form S-8 of Exceed Company Ltd. of our reports dated April 5, 2011 relating to the financial statements and effectiveness of internal control over financial reporting, appearing in this Annual Report on Form 20-F. Sherman Oaks, California April 5,]

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EDS [Exceed Co] 6-K: (Original Filing)

[EXCEED COMPANY LTD TO ATTEND THE J.P. MORGAN NEW CHINA Fujian, China http://www.ir.xdlong.cn For further information, including presentations for download, please visit the Company’s website at About Exceed Company Ltd. Exceed Company Ltd. designs, develops and engages in wholesale of footwear, apparel and accessories under its own brand, XIDELONG, in China. Since it began operations in 2002, Exceed has targeted] [Commission File No. 001-33799 EXCEED COMPANY LTD. Suite 8, 20/F, One International Finance Centre 1 Harbour View Street, Central, Hong Kong. T: +852 3669 8105 x ¨ Form 20-F ¨ ¨ ¨ x Yes ______ 82- Exceed Company Ltd. Dated: January 10, 2011]

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EDS [Exceed Co] 6-K: EXCEED COMPANY LTD TO ATTEND THE J.P. MORGAN

[EXCEED COMPANY LTD TO ATTEND THE J.P. MORGAN NEW CHINA Fujian, China http://www.ir.xdlong.cn For further information, including presentations for download, please visit the Company’s website at About Exceed Company Ltd. Exceed Company Ltd. designs, develops and engages in wholesale of footwear, apparel and accessories under its own brand, XIDELONG, in China. Since it began operations in 2002, Exceed has targeted] [Commission File No. 001-33799 EXCEED COMPANY LTD. Suite 8, 20/F, One International Finance Centre 1 Harbour View Street, Central, Hong Kong. T: +852 3669 8105 x ¨ Form 20-F ¨ ¨ ¨ x Yes ______ 82- Exceed Company Ltd. Dated: January 10, 2011]

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EDS [Exceed Co] 6-K: EXCEED COMPANY LTD. TO MIGRATE TO NASDAQ GLOBAL

[EXCEED COMPANY LTD. TO MIGRATE TO NASDAQ GLOBAL SELECT MARKET Fujian, China Mr. Shuipan Lin, Exceed's founder, Chairman and CEO, commented, “We are proud to be included in the NASDAQ Global Select Market as we believe it is a mark of our financial and operational achievements and leadership position. We remain confident that the NASDAQ Global Select Market About Exceed] [Commission File No. 001-33799 EXCEED COMPANY LTD. Suite 8, 20/F, One International Finance Centre 1 Harbour View Street, Central, Hong Kong. T: +852 3669 8105 x ¨ Form 20-F ¨ ¨ ¨ x Yes 82- Exceed Company Ltd. Dated: January 3, 2011]

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EDS [Exceed Co] 6-K: (Original Filing)

[EXCEED COMPANY LTD. TO MIGRATE TO NASDAQ GLOBAL SELECT MARKET Fujian, China Mr. Shuipan Lin, Exceed's founder, Chairman and CEO, commented, “We are proud to be included in the NASDAQ Global Select Market as we believe it is a mark of our financial and operational achievements and leadership position. We remain confident that the NASDAQ Global Select Market About Exceed] [Commission File No. 001-33799 EXCEED COMPANY LTD. Suite 8, 20/F, One International Finance Centre 1 Harbour View Street, Central, Hong Kong. T: +852 3669 8105 x ¨ Form 20-F ¨ ¨ ¨ x Yes 82- Exceed Company Ltd. Dated: January 3, 2011]

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EDS [Exceed Co] S-8: (Original Filing)

[] [EXCEED COMPANY LTD. 1. Purpose. 2. Definitions. Appreciation Right (a) Base Price (b) Board (c) Change of Control (d) (i) Person Outstanding Company Voting Securities provided however the acquisition by any individual, entity or group (within the meaning of Section 13(d)(3) or 14(d)(2) of the Exchange Act) (a (A) any acquisition directly from the Company] [[LETTERHEAD OF COUNSEL] Our ref LWP\650698\3984700v1 Direct tel +852 2971 3096 Email lorraine.pao@maplesandcalder.com Exceed Company Ltd. 20 December 2010 Dear Sirs Exceed Company Ltd. Registration Statement Plan We have examined the Registration Statement on Form S-8 to be filed by Exceed Company Ltd., a British Virgin Islands company (the Yours faithfully, EX-5.1 3 l41400exv5w1.htm EX-5.1] [CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM We consent to the incorporation by reference in this Registration Statement on Form S-8 (for the registration of 10,000,000 shares of common stock) of Exceed Company Ltd of our report dated April 7, 2010, except for Notes 2.5 and 25 for which the date is October 13, 2010, relating to the consolidated financial] [POWER OF ATTORNEY Form S-8 Registration Statement This Power of Attorney may be executed in multiple counterparts, each of which will be deemed an original with respect to the person executing it. th Chairman and Chief Executive Officer Chief Financial Officer Director Director EX-24.1 5 l41400exv24w1.htm EX-24.1]

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EDS [Exceed Co] S-8:

[] [EXCEED COMPANY LTD. 1. Purpose. 2. Definitions. Appreciation Right (a) Base Price (b) Board (c) Change of Control (d) (i) Person Outstanding Company Voting Securities provided however the acquisition by any individual, entity or group (within the meaning of Section 13(d)(3) or 14(d)(2) of the Exchange Act) (a (A) any acquisition directly from the Company] [[LETTERHEAD OF COUNSEL] Our ref LWP\650698\3984700v1 Direct tel +852 2971 3096 Email lorraine.pao@maplesandcalder.com Exceed Company Ltd. 20 December 2010 Dear Sirs Exceed Company Ltd. Registration Statement Plan We have examined the Registration Statement on Form S-8 to be filed by Exceed Company Ltd., a British Virgin Islands company (the Yours faithfully, EX-5.1 3 l41400exv5w1.htm EX-5.1] [CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM We consent to the incorporation by reference in this Registration Statement on Form S-8 (for the registration of 10,000,000 shares of common stock) of Exceed Company Ltd of our report dated April 7, 2010, except for Notes 2.5 and 25 for which the date is October 13, 2010, relating to the consolidated financial] [POWER OF ATTORNEY Form S-8 Registration Statement This Power of Attorney may be executed in multiple counterparts, each of which will be deemed an original with respect to the person executing it. th Chairman and Chief Executive Officer Chief Financial Officer Director Director EX-24.1 5 l41400exv24w1.htm EX-24.1]

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