BIDU [Baidu] FWP: (Original Filing)

[Registration Statement No. 333-218972 Issuer Free Writing Prospectus dated March 22, 2018 Relating to Preliminary Prospectus Supplement dated March 16, 2018 BAIDU, INC. Pricing Term Sheets 3.875% Notes due 2023 (the “2023 Notes”) Issuer: Baidu, Inc. Principal Amount: US$1,000,000,000 September 29, 2]

BIDU [Baidu] FWP: Registration Statement No. 333-218972 Issuer Free Writing Prospectus

[Registration Statement No. 333-218972 Issuer Free Writing Prospectus dated March 22, 2018 Relating to Preliminary Prospectus Supplement dated March 16, 2018 BAIDU, INC. Pricing Term Sheets 3.875% Notes due 2023 (the “2023 Notes”) Issuer: Baidu, Inc. Principal Amount: US$1,000,000,000 September 29, 2]

BIDU [Baidu] 6-K: (Original Filing)

[$[ ] BAIDU, INC. $[ ] [ ]% Notes due 20[ ] $[ ] [ ]% Notes due 20[ ] Underwriting Agreement [ ], 2018 Goldman Sachs (Asia) L.L.C. 68/F, Cheung Kong Center 2 Queen’s Road Central Hong Kong J.P. Morgan Securities LLC 383 Madison Avenue New York, New York 10179 Merrill Lynch, Pierce, Fenner & Smith Inc]

BIDU [Baidu] 6-K: $[ ] BAIDU, INC. $[ ] [ ]%

[$[ ] BAIDU, INC. $[ ] [ ]% Notes due 20[ ] $[ ] [ ]% Notes due 20[ ] Underwriting Agreement [ ], 2018 Goldman Sachs (Asia) L.L.C. 68/F, Cheung Kong Center 2 Queen’s Road Central Hong Kong J.P. Morgan Securities LLC 383 Madison Avenue New York, New York 10179 Merrill Lynch, Pierce, Fenner & Smith Inc]

BIDU [Baidu] 6-K: (Original Filing)

[Baidu Announces Proposed Debt Offering F-3, The joint bookrunners of the offering are Goldman Sachs (Asia) L.L.C., J.P. Morgan Securities LLC and BofA Merrill Lynch. www.sec.gov 1-866-471-2526, 1-212-834-4533 1-800-294-1322. About Baidu Baidu, Inc. is the leading Chinese language Internet search pro]

BIDU [Baidu] 6-K: Baidu Announces Proposed Debt Offering F-3, The joint

[Baidu Announces Proposed Debt Offering F-3, The joint bookrunners of the offering are Goldman Sachs (Asia) L.L.C., J.P. Morgan Securities LLC and BofA Merrill Lynch. www.sec.gov 1-866-471-2526, 1-212-834-4533 1-800-294-1322. About Baidu Baidu, Inc. is the leading Chinese language Internet search pro]

BIDU [Baidu] 424B5: (Original Filing)

[The information in this preliminary prospectus supplement is not complete and may be changed. This preliminary prospectus supplement is not an offer to sell the securities and is not soliciting offers to buy the securities in any jurisdiction where the offer or sale is not permitted. SUBJECT TO COMP]

BIDU [Baidu] 424B5: The information in this preliminary prospectus supplement is

[The information in this preliminary prospectus supplement is not complete and may be changed. This preliminary prospectus supplement is not an offer to sell the securities and is not soliciting offers to buy the securities in any jurisdiction where the offer or sale is not permitted. SUBJECT TO COMP]

BIDU [Baidu] 20-F: Page INTRODUCTION 1 1 PART I 2 Item

[Page INTRODUCTION 1 1 PART I 2 Item 1. Identity of Directors, Senior Management and Advisers 2 Item 2. Offer Statistics and Expected Timetable 2 Item 3. Key Information 3 Item 4. Information on the Company 43 Item 4A. Unresolved Staff Comments 78 Item 5. Operating and Financial Review and Prospects ]

BIDU [Baidu] 20-F: (Original Filing)

[Page INTRODUCTION 1 1 PART I 2 Item 1. Identity of Directors, Senior Management and Advisers 2 Item 2. Offer Statistics and Expected Timetable 2 Item 3. Key Information 3 Item 4. Information on the Company 43 Item 4A. Unresolved Staff Comments 78 Item 5. Operating and Financial Review and Prospects ]

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