[Mecox Lane Limited Second-Quarter Net Revenues Increase 26.7% Year Over Year SHANGHAI, September 14, 2015 — Mecox Lane Limited (“Mecox Lane” or the “Company”) (NASDAQ: MCOX), Second 5 Highlights · · 1 · · “We are pleased to report another strong quarter of top-line growth driven primarily by increased sales of new proprietary products,” said Mecox Lane’s director and chief] [MECOX LANE LIMITED Room 302, Qilai Building, No. 889, Yishan Road Shanghai 200233 People’s Republic of China (86-21) 3108 1111 Form 20-F x Form 40-F o o o MECOX LANE LIMITED]

[Mecox Lane Special Committee Retains Financial Advisor and Legal Counsel SHANGHAI, China, September 11, 2015 — Mecox Lane Limited (NASDAQ: MCOX) (“Mecox Lane” or the “Company”), a multi-brand and multi-channel retailer in China specializing in health, beauty and lifestyle products, today announced that the special committee (the “Special Committee”) of the Company’s board of directors has retained HOULIHAN LOKEY (CHINA)] [MECOX LANE LIMITED Room 302, Qilai Building, No. 889, Yishan Road Shanghai 200233 People’s Republic of China (86-21) 3108 1111 Form 20-F x o o o MECOX LANE LIMITED Michael Guisheng Liu]

[Mecox Lane’s Board of Directors Establishes Special Committee to Evaluate Non- B inding “Going Private” Proposal SHANGHAI, The Special Committee is comprised of independent directors Mr. Xiongsheng Yang and Mr. Xiaohua Li. Mr. Yang will serve as the chairperson of the Special Committee. About Mecox Lane Limited Mecox Lane Limited (Nasdaq: MCOX) is a multi-brand and multi-channel retailer in China] [MECOX LANE LIMITED Room 302, Qilai Building, No. 889, Yishan Road Shanghai 200233 People’s Republic of China (86-21) 3108 1111 Form 20-F x o o o MECOX LANE LIMITED Michael Guisheng Liu]