[TABLE OF CONTENTS INTRODUCTION 1 1 PART I 3 Item 1. Identity of Directors, Senior Management and Advisers 3 Item 2. Offer Statistics and Expected Timetable 3] [List of Consolidated Entities of E-Commerce China Dangdang Inc.* Name Jurisdiction of incorporation Beijing Dangdang Information Technology Co., Ltd. PRC Wholly-owned subsidiary Wuxi Dangdang Information Technology Co., Ltd. PRC Subsidiary 99% owned by Beijing Dangdang Information Technology Co., Ltd. and 1% owned by Peggy Yu Yu and Guoqing Li through Beijing Dangdang Kewen E-Commerce Co., Ltd. Beijing Dangdang Kewen E-Commerce] [I, Guoqing Li, certify that: 1. I have reviewed this annual report on Form 20-F of E-Commerce China Dangdang Inc.; 2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were] [Certification by the Principal Financial Officer I, Peggy Yu Yu, certify that: 1. I have reviewed this annual report on Form 20-F of E-Commerce China Dangdang Inc.; 2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of] [(2) The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company. April 29, 2015] [Certification by the Principal Financial Officer (2) The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company. April 29, 2015] [CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM We consent to the incorporation by reference in the Registration Statement (Form S-8 No. 333-171527) pertaining to the 2004 Share Incentive Plan and the 2010 Share Incentive Plan of E-Commerce China Dangdang Inc. of our reports dated April 29, 2015, with respect to the consolidated financial statements of E-Commerce China Dangdang Inc. and] [Consent of Beijing DHH Law Firm Company Annual Report We hereby consent to the references to us by E-Commerce China Dangdang Inc. (the “ Yours faithfully, Beijing DHH Law Firm April 29, 2015]