[EXECUTION VERSION FIRST PROFIT MANAGEMENT LIMITED c/o E-Commerce China Dangdang Inc. 21/F, Jing An Center No. 8 North Third Ring Road East Chaoyang District, Beijing 100028 People’s Republic of China Attention: Danqian Yao June 17, 2016 DANGDANG HOLDING COMPANY LIMITED c/o E-Commerce China Dangdang Inc. 21/F, Jing An Center No. 8 North Third Ring Road East Chaoyang District, Beijing 100028] [EXECUTION VERSION JUNJIE HE c/o No. 11 Xiaoyuan Xixiang Xicheng District, Beijing 100034 People’s Republic of China June 17, 2016 DANGDANG HOLDING COMPANY LIMITED c/o E-Commerce China Dangdang Inc. 21/F, Jing An Center No. 8 North Third Ring Road East Chaoyang District, Beijing 100028 People’s Republic of China Attention: Peggy Yu Yu Re: Equity Commitment Letter Ladies and Gentlemen: Investor] []

[JOINT FILING AGREEMENT Peggy Yu Yu Guoqing Li Kewen Holding Co. Limited Guoqing Li Director Science & Culture International Limited Guoqing Li Authorized Person Danqian Yao] [EXECUTION VERSION SUPPORT AGREEMENT Agreement Parent Company Schedule A Shareholder Shareholders This SUPPORT AGREEMENT (this “ Merger Agreement Merger WHEREAS, Parent, Merger Sub and the Company have, concurrently with the execution of this Agreement, entered into an Agreement and Plan of Merger, dated as of the date hereof (as may be amended, supplemented or otherwise modified from time to time,] [EXECUTION VERSION ROLLOVER AGREEMENT Agreement Parent Company Schedule A Rollover Shareholder Rollover Shareholders This ROLLOVER AGREEMENT (this “ RECITALS Merger Sub Merger Agreement Merger WHEREAS, Parent, Dangdang Merger Company Limited, an exempted company with limited liability incorporated under the laws of the Cayman Islands and a wholly owned subsidiary of Parent (“ Rollover Shares Schedule A WHEREAS, as of the] [Commitment Letter STRICTLY Private and confidential Dangdang Merger Company Limited 21/F, Jing An Center No. 8 North Third Ring Road East Chaoyang District, Beijing 100028 People’s Republic of China Attention: Ms. Peggy Yu Yu May 28, 2016 Dear Sirs: you Borrower we us Bank Merger Target Dangdang Merger Company Limited. (“ Facility Transactions In connection with the Merger, we understand] [Form of Nominee Shareholder Agreement Party A: E-Commerce China Dangdang Inc. Party B: First Profit Management Limited WHEREAS 1、Party A has granted to [X], a natural person, _____ shares of Class B common stock of Party A (the “Shares”); 2、After negotiation with Party A, [X] has agreed to surrender the Shares and transfer the Shares to any entity or individual] []